Tag Archives: social networking

How to Get More Readers for Your Blog

Ever wonder why so few people read your blogs? The number of bloggers on WordPress alone is increasing by 900,000 a month. Yep. Lots and lots and lots of blogs.

So, how do you find a place in the blogosphere despite all those bloggers screaming for you to read their bloggeries?

First, write articles that are interesting to you. If you’re interested, there’s a good chance others will be, too. If you’re a published author talk about your book, explaining why you wrote it and how you got the idea. You can tell about the things you learned while researching the book. You can write about your work-in-progress, especially if you are having difficulty with a scene. People love to help, and they will feel they have a stake in you and your work. Write about your daily life or things that make you angry. Write about the books you read. Write about anything and everything.

Second, add a catchy title, something that will attract attention and hook a reader even before they begin reading your post. With so many bloggers, people seldom get beyond a title, so make sure you give them a reason to read further. The title of this post is not very original, but it does tell what the post is about.

Third, add an image. People today seem to be visually oriented, and an image will often catch their attention more than your picturesque prose.

Fourth, add tags that people might Google to get to your article. If you tag add a tag such as “Uncle Bob”, it might end up as the one millionth “Uncle Bob” on Google, and no one will ever find your article. I would have thought tagging an article with “Cheetos” would be the same, but one blogger reported that she got more than a thousand hits because of it. So, be sure to add plenty of tags!

Fifth, link to everything. If you’re an author, link your book title to a site with a buy link. Link to your web page. If you refer to another article, link to that article. (To make a clickable link, select the word or phrase you’d like to contain the link, then click on the icon of a chain on the tool bar — it should be the tenth icon — and fill in the URL of the site you’d like to link to.) The clickable link will look like this: Bertram’s Blog

Sixth, be sure to make use of the social networking tools available on WordPress. To activate these tools, go to your dashboard, and under where it says “Dashboard” click on “my blogs.” Under the heading “publicize”, check whichever sites you belong to, and follow the instructions for linking your blog to Facebook, Twitter, Yahoo, and Messenger. Once that is done, you’re set. Whenever you post a blog, WordPress will automatically notify those sites.

Seventh, link your name to your blog. The internet is all about links, and the most important link is the link attached to your name. If you make a comment, and your name is not linked to anything, you become a dead end. To link your name to your WordPress blog, go to your dashboard, and find “Users” on the left sidebar, beneath that you will find “personal settings.” Click on “personal setting.” Scroll down to “account details” at the bottom of the page. In the blank for “website” put in your entire blog address, including the http:// Then click save. Now when you leave a comment on a WordPress blog, and someone wants to know more about you, all they have to do is click on your name.

That isn’t all there is to becoming a major blogger, but it’s a start.

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Pat Bertram is the author of More Deaths Than OneA Spark of Heavenly Fire,  and Daughter Am I.

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Filed under internet, marketing, Pat Bertram, writing

Pat Bertram Is Two Years Old Today!

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Picture 010aaaOn May 17, 2007, I — or rather, Pat Bertram — signed gift4up for the Internet, and it was love at first byte. The entire world opened up to me, and I was reborn. I’d already written four books, but until I went online, I hadn’t started creating the author of those books. Who should I be? What name should I use? I considered using a male pseudonym, Cole Black, perhaps, since men with hard C’s and K’s do well in the public arena. Anyone heard of Steven King? Dean Koontz? Tom Clancy? Kevin Costner? Clint Eastwood?

In the end I decided to stick with a version of my own name, one that I didn’t use in my offline life. It’s a good name for an author with enough hard consonants to sound authoritative. And it has the whole androgynous “It’s Pat” thing going for it; I can be whoever I want. Besides, p’s and b’s and t’s and r’s didn’t hurt Brad Pitt any.

I signed up for my domain, set up a website at patbertram.com, then fished around for another way to create myself,gift1 and discovered blogging. I didn’t even know what a blog was, didn’t think it was something I would ever be able to do (my diaries as a kidgift3 never lasted more than a day or two), but I’d discovered that an author needed a blog. Since I was intent on creating myself as an author, I signed up for WordPress, and oh! What a joy! I could write whatever I wanted, say what I wanted, be what I wanted, and people would read what I wrote. Okay, only a couple of people read Bertram’s Blog at the beginning, but I am still friends with one of them. How cool is that? I’m too embarrassed to admit how many blogs I now have — some of which I keep up with on a regular basis, soballoons1me I don’t — but blogging remains one of my favorite online activities.

From blogging, I went to Gather.com to enter a crime writing contest, and through a series of incredibly serendipitous encounters, I found a publisher. And more friends. After that, of cogift2urse, I had to start promoting, so I started social networking. I’d heard from so many authors how much they hated promoting, but me? I think it’s great fun. It’s all about making friends, and what’s more fun than that?

So, friends, please join me in celebrating this very special birthday. You don’t even have to bring me a present. I have presents for you! Click on any package to open. Or click on any other image. I hope you have fun.

I know I will.

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Filed under life, musings, Pat Bertram, writing