Tag Archives: L. V. Gaudet

To Offer it Free or Not – Marketing Your Work

Free BooksAs with everything to do with the art of writing, publishing and marketing books, there are different views on the worth of offering your books free.

Some will argue that you should not work for free.  And, in essence, that is what you are doing when you offer your books free.  You have spent countless hours writing, editing, perfecting, and polishing your writing.  You chose the perfect cover, formatted the book for eBook, and finally are rewarded with seeing your hard work available to the world.

Of course, you want some monetary gain from all that hard work.  Who wouldn’t?

But, unless you are already a well-known author, will the world even know you exist?  Will they (the readers) buy your book when you are an unknown quantity to them?  When there are so many badly written, badly edited, and just plain bad, stories out there, the reader needs to have a reason to want to invest their money in your book.

Possibly one of the more appealings ways to an author is the free sample chapters.  However you get that out there, through posting them on social media, allowing partial sample downloads on Smashwords, or ther means.  Free samples let the reader get sucked into the story, and just as they get hooked they are cut off with no option except to stop there or get your book.

I see offering books free as a marketing tool.  Companies do it with other types of products all the time, offering try me samples in the hope you will love it enought to buy it.  The buy one-get one free offer.  Buy that and we’ll toss this in with it.  Get one month free.  Even the grocery stores get in on the action with their free sample days.  These are all teasers to encourage you to buy or try their product.

If there is one thing everyone loves, it is getting something for free.

How many books have you passed over buying because you didn’t know if you would like the author?  The write up on the back cover looks good, the cover art is enticing, but you just don’t know.  So you decide instead to buy that new book by the author you love.

This does not mean you have to give it away free forever.  Offer it free for a limited time. With so many companies marketing other products by this method, it must work.  Otherwise, they would invest that marketing money in other ways to market their products.  You can always offer it free again if it suits your needs.

You can also offer limited time coupon codes so that those who get the code can read it free while others have to purchase it.  Coupon codes can be used in a targeted marketing campaign.  For example, let’s say you are publishing a humor book suitable for grade school kids about survival while camping with scout groups.  Offer the coupon code to your local scout groups, giving the kids the eBook free.  If they read it and love it, they’ll tell their friends about it.  Target book clubs for your genre.  If your book is about gardening, offer the coupon code for free limited time download of your book to a few garden clubs.

Knowing they got something free that others have to pay for makes people feel special.  They feel like they got a prize, they feel superior, they feel a small sense of empowerment.  They feel like they matter just a little bit more.  They feel like someone cares.  Each feels special in a different way, depending on their personality.  It doesn’t matter how they feel special, you made them feel that way and they like you more for it.

The hardest part of selling books is getting readers to know it exists. If free offers help, then it is worth it.  The first job of selling your book is getting someone to read it.  If you did your job right in writing the book, then they will do your second job for you – getting them to talk about it.

People talk about books and share information on them for three reasons:

(1) They loved it,

(2) They found it controversial and it got their blood boiling,

(3) They hated it.

Nobody talks about the book that isn’t noteworthy.  They also won’t talk about it if they haven’t read it or even heard of it.  If they loved it, they will talk about it, and they also will want to read more.

Another way to get free samples of your work into your potential readers’ hands is short stories.  Offer short stories for free eBook download.  Blog them, Facebook them, share them.

Consider this:  work together with another author who writes similar stories in the same genre.  You both offer a free short story written by the other with the purchase of your book.  Both authors have a vested interest in promoting the books, one to earn the royalties and the other to get their reader audience to grow through the free short story.

Always remember to plug your other work.  Whether a book or a short story, free or for a price, always remember to include a plug for other published work that is available.

Every piece has to be your best.  Whether free or not, a 100 word flash fiction or 150,000 novel; every bit of writing you put out there needs to be good.  Advertising yourself with mediocre short stories will not increase your readership.

However you choose to market your work, the goal is the same – getting potential readers and buyers to notice you in a sea of possible authors.

L. V. where the bodies areGaudet is the author of Where the Bodies Are

What kind of dark secret pushes a man to commit the unimaginable, even as he is sickened by his own actions?

Watch for book 2 of the McAllister series coming soon at Second Wind Publishing, LLC:  The McAllister Farm.  The secret behind the bodies is revealed.

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Other links to purchase L.V. Gaudet’s books

Link to reviews of Where the Bodies Are on Angie’s Diary

https://angiesdiary.com/bookoftheweek-web/081-botwoct262014.html

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Excerpt from “Where the Bodies Are” by L. V. Gaudet

42221362058-20141202195135What kind of dark secret pushes a man to commit the unimaginable, even as he is sickened by his own actions?

A young woman is found discarded with the trash, brutally beaten and left for dead. More bodies begin to appear, left where they are sure to be found and cause a media frenzy.

The killer’s reality blurs between past and present with a compulsion driven by a dark secret locked in a fractured mind. Overcome by a blind rage that leaves him wallowing in remorse with the bodies of victim after victim, he is desperate to stop killing.

The search for the killer will lead to his dark secret buried from the past, something much larger than a man on a killing spree.

Coming: book 2 The McAllister Farm. The secret behind the bodies is revealed.

Excerpt from Where the Bodies Are:

Out of the corner of his eye Harry spotted a hand, the arm visible halfway up to the forearm, sticking out of the rubbish pile at his feet. The dainty hand was dirty, streaked and splotched with some sort of red-brown paint, and dangling in a shallow puddle of dirty rain water. It had been raining on and off all day.

Looking down at the hand for a moment, he merely registered that someone had thrown out an old mannequin and thought nothing more of it.

He was adding his garbage to the pile, shifting one foot forward for balance as he leaned over the garbage bin to place his bags on top of the mound.

His foot bumped the mannequin’s arm.

It moved slightly with the impact, but it moved soundlessly, felt soft not hard. It did not scrape against the concrete like a plastic mannequin hand should.

Harry pulled back from the pile, trash bag still in hand.

Bending forward a little, he studied the hand more closely. He pushed it with his foot, listening for the scraping sound, feeling for the hard plastic. It moved soundlessly, felt soft but firm, not hard.

Startled, he took a hurried step backwards, almost dropping his trash bag.

Gathering his courage, he knelt down to examine his find more closely. He reached forward with his left hand and discovered, to his surprise, that he was still holding the trash bag. Tossing it aside, he tentatively poked at the arm. It was firm, giving only slightly, yet felt soft, like flesh. He placed his hand on it. The flesh was cold. Too cold to be alive, he was sure, but still soft.

The words “fresh kill” leapt unbidden into his mind.

Shaking his head to rid it of this morbid thought he pulled some of the garbage away, digging it out.

The rest of the arm appeared, obviously a young woman’s arm. The top of the head appeared, then a face. It was a badly bruised and swollen face, unrecognizable through all the crusted dried blood. Rivulets of blood had dried as they seeped from her cracked lips and bloodied nose, like streams frozen to ice, caught in a sudden chill that stopped its flow mid-gurgle.

Harry staggered backwards, almost falling over. His pale face looked like a terrified ghostly phantom in the darkening gloom.

The shadows were long and getting deeper as dusk chased away the sunlight, preparing for the blackness of night.

Unable to quit, he attacked the pile of debris, trembling, drooling slightly, his eyes crazed. Digging frantically, he threw garbage into the air.

The rest of her body appeared, dishevelled and beaten.

Gagging, he turned and ran in a stumbling shuffle back to the store’s rear entrance. He fumbled the keys from his pocket, dropping them with a merry clink on the pavement. Trembling, he tried three times before his fingers could coordinate enough to pick them up.

His mind began playing tricks on him, imagining he heard the soft sound of shoes scraping on the ground behind him, heavy breathing approaching, and a menacing presence just out of sight. His head swivelled, looking around fearfully. Not seeing anything, he turned back to the locked door, frantically trying to open it.

The wavering key could not find its way into the lock. It glanced off the side, hit the top, and finally bounced out of his hand to the pavement at his feet.

This time it took him only two tries before his palsied fingers finally grasped it firmly enough to bring the key back to the lock. It hit home on the first try. He almost pulled the key out of the lock before he realized that he finally did it.

Bio:

42221362058-20141202191758LV Gaudet is a Canadian writer and mother of two. Her writing endeavors range from stories written for her young children to the realm of adult horror.

Some of her short stories can be found scattered in the dark void of the internet.

Link to Second Wind Publishing where you can buy my book
http://www.secondwindpublishing.com/#!l-v-gaudet/cdwd

Link to reviews of Where the Bodies Are on Angie’s Diary
https://angiesdiary.com/bookoftheweek-web/081-botwoct262014.html

Facebook – author page
http://www.facebook.com/pages/L-V-Gaudet/42221362058

Twitter @lvgaudet
http://twitter.com/lvgaudet

Google+ – author page
https://plus.google.com/b/105997630536794217325/105997630536794217325/posts

LinkedIn
ca.linkedin.com/in/lvgaudet

Instagram
https://instagram.com/lv_gaudet/

Pinterest
http://www.pinterest.com/LVGaudet

WordPress
http://lvgwriting.wordpress.com

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