Tag Archives: Galleysmith

Social Media: Scary Stuff

I went to a seminar on social media recently, put on by Social MediU, and it made me feel a bit stupid. For instance, I was only able to turn the above name, Social MediU, into a link for this blog because I cheated. I searched the web until I found the name already linked and cut and paste it into my blog. I do not know how to make the blue links myself yet.

Something I took away from the seminar is that I should be using Twitter. Twitter was very interestingly described as “the wild west,” and that’s the problem: I’m an east coast gal. Give me the tried, the true, the stable. Twitter seems unknown and scary. Who are the “right” people to follow? How do you know which tweets to retweet? How do you know that your very original comment isn’t going to throw you into a state of oblivion, rather than generate followers? You don’t know for sure, and that’s what’s so frightening.

Another piece of advice was to open a g-mail account, which I recently did. I might never have changed from comfortable hotmail, if a hijacker hadn’t forced the issue, but now I have a gmail account, and I can barely figure out how to use it past sending and receiving email (and even then, I think I accidentally archived some e-mails. They disappeared.) How to learn? Even if I could find the hours needed, it would be like a ten year old poring over a calculus book, trying to learn calculus. The brain function simply isn’t there. I’m hoping I’ll have a lightbulb moment regarding computers, but it hasn’t happened yet.

The seminar took place at Fountain Bookstore in Richmond, VA. The owner, Kelly Justice passed on a worthwhile piece of advice: make sure your give/ask ratio is much heavier on the give side. Go as high as 8:1 or 10:1. The one thing you don’t want to be doing is constantly asking for things. Get involved and show interest. Give praise and then give more. Finally, when something is really important, ask graciously for support. Never join Twitter simply to promote yourself, without taking interest in anyone else. Look up tweet chats, find conversations that interest you, and begin interacting. Avoid redundancy on your various sites. And blog often! If you’re running out of ideas for blogging, answer a question off of http://www.formspring.me.

The ladies who ran the seminar, Rebecca Joines-Schinsky of The Book Lady’s Blog and Michelle Franz of Galleysmith, recommend jumping in and getting started. Don’t be afraid to make a few mistakes. For the normal person, “getting it” will happen if you hang in there. For someone computer-challenged, such as myself, I may be hiring Social MediU for help.

I’d love to hear more about social media. Please write back if you have any gems to share!

Lucy Balch

Love Trumps Logic

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