Tag Archives: free books

To Offer it Free or Not – Marketing Your Work

Free BooksAs with everything to do with the art of writing, publishing and marketing books, there are different views on the worth of offering your books free.

Some will argue that you should not work for free.  And, in essence, that is what you are doing when you offer your books free.  You have spent countless hours writing, editing, perfecting, and polishing your writing.  You chose the perfect cover, formatted the book for eBook, and finally are rewarded with seeing your hard work available to the world.

Of course, you want some monetary gain from all that hard work.  Who wouldn’t?

But, unless you are already a well-known author, will the world even know you exist?  Will they (the readers) buy your book when you are an unknown quantity to them?  When there are so many badly written, badly edited, and just plain bad, stories out there, the reader needs to have a reason to want to invest their money in your book.

Possibly one of the more appealings ways to an author is the free sample chapters.  However you get that out there, through posting them on social media, allowing partial sample downloads on Smashwords, or ther means.  Free samples let the reader get sucked into the story, and just as they get hooked they are cut off with no option except to stop there or get your book.

I see offering books free as a marketing tool.  Companies do it with other types of products all the time, offering try me samples in the hope you will love it enought to buy it.  The buy one-get one free offer.  Buy that and we’ll toss this in with it.  Get one month free.  Even the grocery stores get in on the action with their free sample days.  These are all teasers to encourage you to buy or try their product.

If there is one thing everyone loves, it is getting something for free.

How many books have you passed over buying because you didn’t know if you would like the author?  The write up on the back cover looks good, the cover art is enticing, but you just don’t know.  So you decide instead to buy that new book by the author you love.

This does not mean you have to give it away free forever.  Offer it free for a limited time. With so many companies marketing other products by this method, it must work.  Otherwise, they would invest that marketing money in other ways to market their products.  You can always offer it free again if it suits your needs.

You can also offer limited time coupon codes so that those who get the code can read it free while others have to purchase it.  Coupon codes can be used in a targeted marketing campaign.  For example, let’s say you are publishing a humor book suitable for grade school kids about survival while camping with scout groups.  Offer the coupon code to your local scout groups, giving the kids the eBook free.  If they read it and love it, they’ll tell their friends about it.  Target book clubs for your genre.  If your book is about gardening, offer the coupon code for free limited time download of your book to a few garden clubs.

Knowing they got something free that others have to pay for makes people feel special.  They feel like they got a prize, they feel superior, they feel a small sense of empowerment.  They feel like they matter just a little bit more.  They feel like someone cares.  Each feels special in a different way, depending on their personality.  It doesn’t matter how they feel special, you made them feel that way and they like you more for it.

The hardest part of selling books is getting readers to know it exists. If free offers help, then it is worth it.  The first job of selling your book is getting someone to read it.  If you did your job right in writing the book, then they will do your second job for you – getting them to talk about it.

People talk about books and share information on them for three reasons:

(1) They loved it,

(2) They found it controversial and it got their blood boiling,

(3) They hated it.

Nobody talks about the book that isn’t noteworthy.  They also won’t talk about it if they haven’t read it or even heard of it.  If they loved it, they will talk about it, and they also will want to read more.

Another way to get free samples of your work into your potential readers’ hands is short stories.  Offer short stories for free eBook download.  Blog them, Facebook them, share them.

Consider this:  work together with another author who writes similar stories in the same genre.  You both offer a free short story written by the other with the purchase of your book.  Both authors have a vested interest in promoting the books, one to earn the royalties and the other to get their reader audience to grow through the free short story.

Always remember to plug your other work.  Whether a book or a short story, free or for a price, always remember to include a plug for other published work that is available.

Every piece has to be your best.  Whether free or not, a 100 word flash fiction or 150,000 novel; every bit of writing you put out there needs to be good.  Advertising yourself with mediocre short stories will not increase your readership.

However you choose to market your work, the goal is the same – getting potential readers and buyers to notice you in a sea of possible authors.

L. V. where the bodies areGaudet is the author of Where the Bodies Are

What kind of dark secret pushes a man to commit the unimaginable, even as he is sickened by his own actions?

Watch for book 2 of the McAllister series coming soon at Second Wind Publishing, LLC:  The McAllister Farm.  The secret behind the bodies is revealed.

Pageflex Persona [document: PRS0000035_00015]

Pageflex Persona [document: PRS0000035_00015]

Other links to purchase L.V. Gaudet’s books

Link to reviews of Where the Bodies Are on Angie’s Diary

https://angiesdiary.com/bookoftheweek-web/081-botwoct262014.html

Follow L. V. Gaudet:

Facebook author page

Google+

Instagram

Pinterest

Twitter

WordPress

25 Comments

Filed under How To, L.V. Gaudet, marketing, writing

Last Day to Enter to Win Books for a Year!

If you haven’t already entered the contest to win a copy of every book  Second Wind Publishing will release in 2011,  leave a comment on this blog post. That’s all you need to do to! (Besides keeping your fingers crossed, that is). Contest ends December 31, 2010. Here is some added inducement (all these books are scheduled to be released in 2011 — click on a cover to learn more about that book):

96 Comments

Filed under books, writing

“More Deaths Than One” Contest. Win Free Books!

Win an autographed copy of More Deaths Than One by Pat Bertram (her very first autograph!) and your choice of two other titles from Second Wind Publshing LLC.

The premise:

A friend of Pat Bertram’s found an obituary in the paper that could have been for his mother — the woman had the same name, lived in the same general area, was the same age, had the same number of children, and one of the children had approximately the same name and age as the friend. There was no relationship, merely coincidence but, joking, Bertram said, “What if her son really is you?” That “what if” eventually became Bertram’s novel More Deaths Than One.

Write at least a paragraph and no more than a page, telling us how would you develop a story using this scenario. The three most imaginative entries will be posted on the Second Wind site for readers to vote on. The top entry will win an autographed copy of More Deaths Than One and your choice of two other books from Second Wind Publishing.

Rules:

One paragraph to one page of your own version of the “What if?” from above.
Submitted by Midnight (12:00) EST Monday February the 16th 2009.
Only one submission per person.

Judging:

Pat Bertram and Second Wind management will read over all the entries and decide which three are the best – -completely subject to our personal opinions as publishers and writers. The three best will be published on the Second Wind website on or around February 23rd 2009. From then you will have a week to vote on the best of the three entries. The top voted entry will receive the books.

Please submit your entry in the form at: http://secondwindpublishing.com/bertramcontest.html

Leave a comment

Filed under books, fiction, fun