I run a local writers’ group. When I mentioned a free online seminar about getting books into indie and gift stores, one of the members suggested I take the class and report back. I suspect I wasn’t the right candidate for the lesson though, because in my other life I’m a mathematician. Still, it wasn’t all bad. Here’s my report:
- Sales are up at least 5% in indie bookstores. (Is this global, national, or average sales figures per store? Does the fact that many stores have closed affect the number?)
- Over 700 new indie book and gift stores have opened in 6 years (but how many have closed? And why does 100 a year sound such a small number to me?)
- Indie stores are where bestseller lists get their numbers from. (Great, but where do non-bestsellers go?)
- Indie stores hand-sell (as long as you can persuade them to read, stock and sell your book)
- People who look in indie stores often buy from Amazon afterward, thus raising your Amazon ranking (so much for hand-sold. I want to support indie stores!)
- Indie stores are community centers. People meet and talk. (Very true. I LOVE INDIE stores! Just wish I could sell my books in them).
Then came the really important stuff: Indie stores don’t exist to help you. You have to prove YOU can help THEM. Which you do by…
- Making the buyer’s job easy
- Easy ordering (preferably from a major distributor)
- Easy payment
- Easy returns
- Make sure the buyer can find the book and contact you
- Info sheet with your phone number
- and address
- plus the book’s ISBN
- plus BRIEF info about it.
- Describe how YOU will drive sales to the store
- “I’m going to talk on the radio and I’ll tell everyone they can buy it from you.”
- “I’m going to bring the radio host to your store.”
- “I have tons of endorsements and reviews that you can quote from in shelf materials. The book will sell itself.”
- “I’m going to be featured in all these magazines.”
- (I think they missed the step about how I get the radio to interview me, how I get those endorsements and reviews if I’m still trying to find readers, how I persuade those magazines to feature me… Maybe all that’s in the not-free seminars I can’t afford to follow up on.)
Then came the mathematical finale…
- If 200 stores stock your book (200! My first novel was stocked in three)
- And sell 4 or 5 copies each per month (In 6 months I sold one)
- You’ll sell 1000 copies in a month, which pushes you up the lists and means
- More stores will stock your book
- Thus meaning more stores sell 4 or 5 per month (because, of course, those first 200 stores will continue selling it, won’t they?)
- And you’ll make a real-world salary, plenty to live on, in your first year!
Bumping straight back down to reality, the radio will interview me, magazines will feature me, and readers will look for me if I’m famous or have sold lots of books. Meanwhile the indie store closest me closed. I only sold one book. And pyramids are still pyramids, even when they’re made of dreams.
The best advice, of course, is to write a book that people will read, and I hope you’ll read mine.
Sheila Deeth is the author of Infinite Sum, recently released by Indigo Sea. If you think she suffers from low self-esteem after reading this, please improve her self-confidence by reading and reviewing her novel. And if you or your loved ones are weighed down by things that happened in the past, this novel just might help you understand.