Want to try a super easy method of advertising your book? Make a book-cover pin to wear everywhere you go. It’s amazing how many people will ask you about it! Just be ready to have a clever one-sentence answer that will make them want to read your book. That may take you longer than actually making the pins, but will be worth the time spent.
I have a PC, so if you have a Mac, the instructions may vary. Before my book was published I got a photo of the cover from my publisher which I keep on file in my computer for guest blogging and other promotions. I made my pins 1 ¾” by 2 ¾” but you can make them any size you prefer.
So, go to Microsoft Word (I have Word 10) and click Insert. Find the picture of your book cover in your files, select it and insert it in Word. Resize it to 1 ¾” by 2 ¾”. Click on the picture and you will see Picture Tools at the top right-center of page. Click on that and directly below that will be Picture Border where you can select the thickness and color of your border. I picked a 4 ½ pt. border in black.
Go back to Word’s Home Page (set the Page Orientation to Landscape) and right-click on your bordered picture and left-click on Copy. Go to a space to the right of the photo and click Paste. Then reposition it to line up with previous photo. Continue to paste across the page to total 5 covers. If you’d like, you can make a second row below this row, giving you ten book cover photos. Now that you have your book covers all on one page, save it and print it on Glossy Photo paper.
I purchased a 9” thermal laminator at a local box store for around $30 and laminated the sheet of photo paper (just follow the instructions enclosed with the laminator) and then cut out each book cover pin. After a trip to the local craft store to get pin-backs the right size to glue to the back of the covers, I was all done!
I’ve had people ask me about my pin at the grocery store, while dining out, at book signings and talks, all sorts of places. If you wear a plain top in a complimentary color, the book cover will stand out better. Have fun wearing your new pin and give some away to fans, friends and family. If you have a contest for a give-away of your print book, include a book cover pin.
After you’ve made your pins, you can use the laminator for other purposes: for recipe cards to send as gifts, or announcements, special photos to keep in your wallet, etc. I’d love to hear some of your ideas how this project can be used! Enjoy!
Coco Ihle is the author of SHE HAD TO KNOW, an atmospheric traditional mystery set mainly in Scotland.
Join her here each 11th of the month.