The theory that everyone separated from everyone else through six degrees of separation is repeated as though it is part of the sacred dogma of job search. As a member of LinkedIn (under the name on my birth certificate rather than my pen name) I have found that my “network” –once you include the contacts of my contacts – is getting pretty big, and I know someone who knows someone or knows someone who knows someone else at almost every company I have an interest in working for. Has this network helped me land a job? Not really, but it has led to some great information gathering. I still hold out hope that it will pay off at some point in helping me land my dream job. There is no question that in today’s job market who you know is the difference between getting an interview and winding up in the “slush-pile” of resumes.
Which brings me to the question of how the six degrees of separation works with respect to book sales?
From what I can tell, most of my early book sales were to close friends and family members, but capturing data on whether or not my social networking is resulting in sales is harder. I’ve gotten some contact information for local independent book store owners and book clubs who may be interested in my novel, and I have enriched or expanded my circle of friends and acquaintances. Regardless of how social networking has affected my book sales, it has been work the effort. Coming from a business background, I can’t help but wonder if any of my book sales have resulted from social networking.
Do you track any metrics on how your social networking has helped your book sales?
Mairead Walpole is the pen name for a somewhat introverted project manager who has 20+ years of business and technical writing under her belt. In her spare time, Mairead reviews books for Crystal Reviews (www.crystalreviews.com) and writes paranormal romance. Her first novel, “A Love Out of Time” is available through Second Wind Publishing (www.secondwindpublishing.com) or Amazon.com.